A change in our direction.

I saw my friend Marc Perler this morning and as two small business owners usually do, we compared notes. Although we are doing well in what is termed a "recession", as everyone knows, "it could be better". Marc commented that people often ask him about how his business is doing. I liked his answer. "I'm not in the same business I was five years ago, but I'm still in business." We are the same. Retail used to be a big part of our income. Not so much now. In the past three years (after the fire in 2005) we've found our target market, lowered our costs, and focused on what is important to us. We discovered that our clients are women over 50 and we custom design work for them. So I thought I would reflect our new direction in my blog. You'll be hearing more of what's actually happening at Way-Fil Jewelry rather than the world.
Because that's what is important to us!